Fractional CMO & Brand Advisor
Take your business beyond.
For founders and brand leaders scaling something people already care about.
Scale is where brand, marketing and the commercial teams often stop hearing the same thing. I work end to end across both, putting one vision back through the whole organization fast enough that the shift is unmistakable.
Who this is for
Scaling brands that already have something special
You are past the first version. Sales are real. The team is growing. What used to feel simple is starting to feel scattered. Brand vision is what separates you. Marketing execution is how you carry it as you scale. The work is keeping both joined up.
This is for you if
- You already have something special in market, and growth is real.
- The brand still lives mostly in your head, or in a deck no one opens.
- New product ideas show up without a clear brief or a shared process.
- Marketing work jumps from fire to fire instead of following a plan.
- You want senior brand and marketing help without hiring a full-time CMO too soon.
This is not for you if
- You are still searching for product-market fit.
- You want a one-off campaign or a logo refresh and nothing more.
- You need someone to run day-to-day ads without touching the brand or the system.
What usually goes wrong
Growth is where the vision breaks
As the business expands, brand vision, marketing execution and the commercial teams start to pull apart. Most teams hire more people or another agency. The drift stays. The vision is still there. It just is not connected through the company anymore.
The brand gets fuzzy
Everyone has a slightly different story. Or there is a brand book on a shelf that nobody opens. Retailers, investors, new hires and your consumers each hear a different company.
Innovation has no spine
Ideas arrive without a brief and leave without a decision. Few connect back to what the brand promised.
Marketing runs siloed
Teams and partners work in parallel. Launches slip. The work becomes a queue of urgent requests.
"The right mix of logic and magic."Christiane Paul
How I help
Brand and marketing, end to end.
Brand vision is what separates you. Marketing execution is how the company lives it every week. I cover both as one job: the spine that makes the story clear, the pipeline that feeds new work, and the engine that runs it without last-minute panic. Full CMO range, without a full-time hire.
Brand Spine
You leave with one clear story the whole company can tell. Positioning, target, messaging, channels and the founder narrative all point the same way.
Clarity and differentiation in the market.
Innovation Pipeline
New ideas stop living in Slack and start living in briefs. White space, concepts and a gate process tied back to the brand promise, so product and marketing stay joined up. Innovation and launches stop feeling ad hoc, last-minute and rushed.
A grounded, repeatable model to generate innovation that fulfills the brand promise.
Marketing Engine
Marketing runs on a plan, not a queue of fires. Briefs, partners and cadence line up so work moves without last-minute panic.
Seamless flow of work. Fewer last-minute fire drills.
How I work
Three steps that put the vision back through the company
Most teams do not need more activity. They need brand vision and marketing execution joined up under one vision, then a system that keeps them that way. That is the work. Specific, commercial, and built to move you fast.
Diagnose the disconnect
I find where the vision is clear, where it only lives in one head, and where brand vision, marketing execution and commercial have drifted apart.
Sprint the join-up
I pick one highest-value gap and one outcome. The work is compressed so you feel the shift fast, on the spine, the story, the system or the commercial narrative.
Partner for scale
I stay in while the organization learns to carry the vision without me in every room.
Diagnose, sprint and partner. Pricing is conversation only.
Why this works
I connect the organization
More than twenty years inside consumer brands. Classical training at Unilever and PepsiCo. Founder-led work at ZENB, Mr. Bing and HexClad. What I am best at is joining brand and marketing end to end, then lining that up with the rest of the business, so the vision is not stuck in one person's head or one team's plan.
At HexClad we built a brand book with guidelines by channel across paid, owned and earned. Paid social could look different from TikTok. Both still did their job and held the brand. That is the kind of system I put in place: clear enough to use, specific enough to protect the brand as the team scales.
Next step
Let's take your business beyond.
Book a short intro call. We will talk about where the business is today and how I can help put brand and marketing back under one vision so the whole company can act on it.